Besma Kraiem is Licensed Partner for the EMEA region, drawing on 15+ years of experience in business development, sales and sales management.
Partners more than practioners
We believe trust flows outward from collaboration. Our team works with you, learns from you, and helps you craft and implement customized trust-based strategies that change mindsets and drive results.
Trust that runs deep
We blend serious business expertise and cutting-edge research with a heartfelt and empathetic style. Here is more of what sets us apart:
A Thoughtful, Pragmatic Approach
Conversations around trust often go one of two ways: they wax poetic, aspiring to broad themes around blind faith and emotion, or they take on a dry, academic quality, informed by a mechanical, statistics-based understanding of trust.
We work in the space between emotion and statistics. We want to inspire of course, but more importantly, we want the approach behind our words to work for you. In all our work, we prioritize putting that approach into action early and often, practicing with.
Deep and Varied Experience
Some say wisdom comes from experience, not age. Lucky for us, we’ve got both. Over the years decades (let’s be honest), we’ve cut our teeth in the corporate trenches, contributed to academic research around trust, and literally wrote the books on trust. Since 2000, we’ve been empowering companies with the tools and strategies needed to cultivate trust, and the measurable results that come with it.
Our wide-ranging backgrounds in consulting and professional coaching, combined with a mastery of the research and best practices around trust, allow us to quickly understand and diagnose organizational struggles then develop effective strategies to address them.
A Trusting Clientele
We work with a broad set of talented organizations, from major Fortune 500 brand names to emerging firms. No matter the size, our goals remain the same: collaborate, trust, and prosper, together.
Take control of trustBuilding Trust in Your Company
Building trust isn’t easy, but it is in your control. Learn about the factors that influence trust and what you can do to begin shifting attitudes and strengthening relationships in your company.
Our leadership team
As COO of Trusted Advisor Associates, I am passionate about growth – for people and in business. I believe that trust relationships powerfully accelerate both corporate and personal goals, and that everyone can build them.
As founder and CEO of Trusted Advisor Associates and author/co-author of The Trusted Advisor book series, I’m passionate about crafting insights and ideas in ways that are memorable, and that allow people to change, beginning right now.
As co-author with Charlie Green of The Trusted Advisor Fieldbook and founder of The Get Real Project, I am an entrepreneur on a mission: to kick conventional business wisdom to the curb and transform how people work together as a result.
Our network of licensed practicioners expand our capabilities worldwide.
Kees Van Meeuwen
Kees Van Meeuwen is the founding partner of The Agri Sales Academy. We build international sales academies for corporates in the agricultural sector.
C+6 Brazil – Business & Marketing brings together a group of professionals with extensive experience in the Brazilian marketplace.
We’re easy to talk to
We always begin with an open and honest conversation to see if we can help. Connect with us today and begin transforming your business.